Disclosure: I only recommend products/services I would use myself and feel might benefit you as well. This post contains affiliate links, and I may earn a commission at no extra cost t you. As an Amazon Associate I earn from qualifying purchases.
I recently received a comment on my last blog that got me thinking that maybe I should answer the question of “What is copywriting?”. It’s a question I actually had myself not too long ago before starting my business.
I’ve actually realized that, even outside of this comment, it’s a fairly common question. As I tell people what I do or invite businesses to learn how I can support them as a copywriter, I’ve found myself often explaining what a copywriter does and what copy is.
You may not think you know what copy is, but in reality, you are constantly surrounded by it. You just may not realize that it’s considered “copy.”
Ready to learn about this mystical concept that surrounds you every day but that you may not have even heard of before?
What is copywriting?
Merriam-Webster defines a copywriter as “a writer of advertising or publicity copy.” (Merriam-Webster Definition)
According to Fiverr, copywriting is “the process of writing persuasive words (known as copy) that inspire or motivate people to take a specific action.” (Fiverr on What is Copywriting?)
So, as you can imagine, you are constantly surrounded by copy through the social media that you view, the emails you receive, the websites that you view, and the web searches that you perform when looking for some information.
You’ve probably also heard of content writers. So, what’s the difference between copy and content? The primary difference between copy and content is that copy inspires the readers to act through the call to action.
Based on these general definitions, it probably seems obvious why copywriting is valuable to businesses. Of course, they want to persuade people to buy their products. But it’s so much more than that…
Why businesses need copywriting
Based on the definitions above, many businesses may be put off by the concept of advertising, marketing, and persuading people because they feel like it will be too salesy.
And I totally get it!
We’ve been tainted by salesy-type advertising that we’ve experienced in the past. However, we just determined above that you’re constantly surrounded by copy. So, do you constantly feel like you’re being sold to? I would bet no.
While you will definitely come across some advertising that is a bit in your face, some of the best copy is the copy that comes across authentically and genuinely wants to create a win-win situation for the business and the client. When those circumstances arise, potential customers are happy to have come across the copy to solve a problem they may have, and the business is happy to be able to assist the customer.
The keys to copywriting are to keep it authentic to the business, to align with the goals and values of the business, and ultimately to spread the good that business can bring to so many people.
In Master Content Marketing by Pamela Wilson (links to paperback and Kindle), she tells a story of how she was mortified to sell Girl Scout cookies because she didn’t feel she had the right to be selling to strangers in her neighborhood. She goes on to say that she failed to realize that people love Girl Scout cookies and look forward to the opportunity to buy them.
As a business, copywriting allows you to broadcast your amazing services and products into the world in an authentic way to your ideal customers so they can obtain a product/service that they love or solve a nagging problem they’ve been battling.
It truly is a win-win!
Still feeling like we’re talking up in the clouds and not sure how to land this win-win for your business? Let me introduce you to how I provide support.
My world of copywriting
To me, copywriting is a unique and personalized experience to each of my clients. When I first started, I had a list of a la carte products and packages but quickly realized that it was just too difficult to keep up with at the early stages of my business because there was just SO MUCH to offer in copywriting and each potential client was SO UNIQUE.
And that’s what I love about copywriting. Each day, I’m getting to serve my clients in a unique and personalized way that spreads the word about businesses that I love in a way that is authentic to them!
My copywriting services look like deliverables that are going to help you promote your brand and nurture your clients while inspiring the consumers of this information to take action. At this stage of my business, this could look like newsletters and emails, blogs, product descriptions, the story of your business, and so much more. I’ve even produced reels for a couple of clients.
As my relationship with each client develops, we begin to uncover even more opportunities to produce copy that will help to shine their amazing products, services, and values out into the world!
It takes A LOT to run a business. The look of relief on clients faces when they realize they can outsource their copy to someone trusted and authentic is priceless. It brings me immense joy to be able to serve them in telling their stories and getting their message and value out into the world so that they can focus on their passion and leave the words up to me!
Is your curiosity piqued about how copywriting may amplify your brand and business. Let’s connect over a free discovery session to see how we may be able to work together.
Disclosure: I only recommend products/services I would use myself and feel might benefit you as well. This post contains affiliate links, and I may earn a commission at no extra cost to you. As an Amazon Associate I earn from qualifying purchases.
Disclaimer: This blog should not be construed as providing, or intending to provide, professional financial, legal, psychological, or other professional advice. It is simply meant to share my experiences for those that may find them relatable and helpful.