If you are a service provider, there are only so many clients that you can personally take on. After that, if you want to continue to take on more clients, you typically need to think about hiring more people.
That process involves needing to find the right fit, train who you’re hiring to your style and standards, and then acquire the clients for that new hire.
And that’s all great! It’s almost an inevitable process if you want to scale your business further. But at a certain point, it does get difficult to have that personal touch with all your clients.
However, there is a way that you can personally impact lives beyond your own client load and on an even bigger scale than the clients your collective business can take on….
You can write a book!
Let’s talk about how a book helps to expand your reach so much further.
Demonstrate your thought leadership
The impact you make is one-of-a-kind because of your unique blend of education (formal or informal), experiences, and background. No one else has exactly that formula in how they approach their work.
A book is a great way to put all this thought leadership into one place for the masses to consume. This means that your unique flare can reach more than just your own client capacity.
Because a book is long-form content, you can include your own personal stories, what you learned from those stories, and also how you use your experience to teach tactical lessons. You can even include research in here as well to support your own experiences. A book is truly the melting pot of impactful information.
And as an added bonus, your readers will be left wanting more. They can either start working with your company directly or join a waitlist until a space frees up. A book is the lead generation gift that just keeps on giving.
Help readers overcome objections
Many times, when readers need help related to a particular topic, they also come in with certain objections. “Sure, I’d love to have a more fulfilling career so I’m going to read this book to try, but I don’t think I’ll be able to because of…” as an example.
These objections could be limiting beliefs that they hold about themselves or they could be excuses that are made for convenience’s sake.
If a reader holds these objections, chances are that they aren’t automatically going to pop for some service offering like coaching, consulting, marketing, etc. But they may take the inexpensive first step of purchasing a book.
If, in the course of your book, you can help them overcome these objections (which you should be striving to do), then you can help them take the next step in their journey to overcoming whatever obstacle they face.
And guess what?
Because you were the one who helped them overcome these objections, the reader is likely going to look to you for the next step. Maybe they sign up for your newsletter, a course you sell, or the services that you offer. The point is, no matter what that next step is, they are in your pipeline and making progress on their journey. A win-win.
Accessibility
Sometimes people don’t want to make the investment in a full-service offering because they have objections they need to overcome. But sometimes, folks won’t make this investment because they aren’t in a position where this sort of investment makes sense.
But a book creates accessibility to the impact and transformation that you offer. Your book may be just what that budding entrepreneur needs to reach their next level or what that first-generation trailblazer needs to follow their path. Your book could be the low-cost investment to make a huge difference in their life.
Before getting concerned about making the impact your clients pay high-dollar for so widely available, consider this:
- A book is a great start, but it’s just that: a start. It doesn’t compare to the impact people have working directly with you.
- A book is delivered to a larger audience; your services provide a more customized approach.
- After reading your book, readers will likely want more of what you have to offer.
- By elevating others you also help to elevate yourself (abundance baby!).
- People who buy your book get to know you and your style quite well and will be a great lead in your pipeline.
Even if your readers aren’t in a position to buy your services when they purchase your book, guess who they’re going to think of further down their journey and guess who they’re going to recommend to their friends: you.
These are just some of the benefits to a book for a service provider. If you’re considering writing a book, I can of course help with my services. To learn more, you can check out my free Non-Fiction Book Blueprint.
Disclaimer: This blog should not be construed as providing, or intending to provide professional financial, legal, psychological, or other professional advice. It is simply meant to share my experiences with those who may find them relatable and helpful.