Disclosure: I only recommend products/services I would use myself and feel might benefit you as well. This post contains affiliate links, and I may earn a commission at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases.
A fellow entrepreneur said the other day that she tries to fit what she does into one or two words. Let that sink in for a moment.
An entrepreneur… fitting what we do into one or two words…
I’m guilty of doing this too. And I don’t think this is a problem isolated to the two of us.
As entrepreneurs, we often don’t want to take up the space to explain what we do. I think this is especially prevalent for early-stage entrepreneurs until more traction and confidence are gained.
But let’s talk about why taking up that space is so important.
Serving others
The number one reason to take up space and share the transformation that you can provide is that people NEED your products and services!
Not every single person will need your particular product or service, but the people within your target audience need your product or service. So that means you are really doing a disservice to people who need you when you don’t take up space.
What if there’s someone out there who desperately needs what you have to offer, but you are worried about messaging the type of transformation you provide because you don’t want it to seem like it’s about you? Instead you keep what you do to a few words and direct the conversation back to the other person to not seem self-involved.
Here’s the thing… telling others about the type of transformation you can provide is selfless in that it serves your client base. That client that desperately wants or needs your product or services will light up when they see how you can serve them.
It’s not about you. It’s about your ideal client.
Lean in to being unique
Chances are that there are other companies or freelancers doing what you’re doing. For many, this is actually a mindset barrier to entry. And if you’ve made it past this barrier, congratulations!
The fact that there are tons of other copywriters doesn’t bother me because I know there is a significant need for copywriters, I know I can provide immense value, and I am able to demonstrate how I can uniquely help my potential clients.
If you can demonstrate how you can uniquely help your customer along their journey, you will stand out. But you can’t do that in just one or two words. Your customer needs to see how you help them in their story. Building a StoryBrand by Donald Miller (links to hardcover and Kindle) is an incredible resource that helped teach me this.
Create space for your customer
By putting yourself out there, you also create space for your customers to put themselves out there. How does this work?
By hiding in the shadows, you don’t create an arena for engagement. When you put yourself out there, others will feel more comfortable interacting with you and putting themselves out there as well.
This blog series is a great example of that. It serves others and creates a forum for engagement on important topics. And as an added bonus, it helps to show the transformation that others can experience in working with me.
But what you need to remember here is that this won’t always result in immediate feedback. It can take time to get feedback when you are putting yourself out there. And you may be making a positive impact on your audience that you don’t even realize. After over 50 blogs, I had an unexpected reader tell me about the impact of my blogs on them.
So go ahead, take up that space! And if you’re feeling short on time or confidence in doing this, I got you.
I can take the communication of your brand story off your plate. Follow along for more content or book a free strategy session with me to collaborate in a more hands-on way.
Disclosure: I only recommend products/services I would use myself and feel might benefit you as well. This post contains affiliate links, and I may earn a commission at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases.
Disclaimer: This blog should not be construed as providing, or intending to provide professional financial, legal, psychological, or other professional advice. It is simply meant to share my experiences with those who may find them relatable and helpful.