The delicate dance of giving yourself a succinct title/label and communicating all the amazing services you have to offer…. It’s a tough one.
In last week’s blog, I discussed how this can be a challenging balance to strike so that you can find and resonate with your target audience on platforms where grabbing attention is the key. This is particularly difficult if you are a multi-passionate entrepreneur.
I had mentioned last week that when push comes to shove and you need to give yourself a label or a title, a captivating phrase or string of words may do the trick. But even that can be difficult to really convey the message of how you serve your customers or clients.
So what’s a multi-passionate entrepreneur to do?
TELL YOUR STORY!
Providing context
Your story provides the context behind the succinct title or description that you’ve given yourself. It tells others how you’ve gotten to where you are, what you do now, and how you serve others.
For example, someone says they’re a coach. Great. What kind of coach? What is their ideal client? What sorts of transformation can they provide? Maybe they get more specific and call themselves a business coach. Okay… more specific, but still not specific enough for their target audience to find them. Do they focus on a particular industry? Are they focused on entrepreneurs? Do they focus on mindset or strategy?
You get the idea.
The story provides the context behind what you call yourself. I admittedly had to come up with a phrase to describe myself. I say that I help you communicate your brand story in an impactful way. Yes, that’s more descriptive than calling myself a writer or coach, but there’s still some ambiguity. This is where telling my story of what I’m passionate about, how I serve others, and what got me to this point come into play.
Building your brand
Not only does your story help to provide context of how you plan to serve others, but it also helps to build your brand.
The factors that are fundamental to your business and how you want to portray yourself to your target audience will organically come out in the telling of your story. Through the “why” of your business, the “how” you serve others, and the “what” you are offering, your mission, values, and philosophies will come to light.
And your brand doesn’t need to be all dry and down to business. In fact, what makes you unique will make your brand unique. What you are passionate about in your business field will help set you apart from others, even if it doesn’t appear to have a direct connection.
For example, part of my brand is Golden Retrievers and mountains. First of all, those two things probably immediately give you a glance into my personality. Sporty, adventurous, joyful. Digging a little deeper… the Golden Retrievers signify the passion that I have for serving my clients, and the mountains signify the freedom that I love to help create for others.
What makes your brand unique?
Broadcasting your mission and values
Your mission and values are able to be told in your story.
Ideally, you’ve defined what these are for your business, and your story is a way that you can help illuminate the details behind that mission and those values. It’s one thing to have a mission statement and values, but it’s a whole different ball game for others to understand what those mean and be able to act upon them.
Even if you haven’t defined what these are for your business, they will naturally come out in how you tell your story, where you place your emphasis, and the actions that you have taken and continue to take on a daily basis to get where you are.
If you’re looking for a strategic partner in your business to take the communication of your brand story off your plate, I’ve got you covered. Book a free strategy session with me using the link below.
Disclosure: I only recommend products/services I would use myself and feel might benefit you as well. This post contains affiliate links, and I may earn a commission at no extra cost to you. As an Amazon Associate, I earn from qualifying purchases.
Disclaimer: This blog should not be construed as providing, or intending to provide professional financial, legal, psychological, or other professional advice. It is simply meant to share my experiences with those who may find them relatable and helpful.